re-engage lost customers
and reinforce current relationships.
Altair can help you do it all.
There’s no customer more profitable than one who sticks with you – and loyalty programs are a proven way to keep customers coming back. In fact, they’ve revolutionized the way consumers interact with companies, and how much they spend. Altair’s loyalty solutions for retailers help you achieve the essential goals of a successful program: Boost participation, increase engagement and change consumer behavior.
At Altair, we work with retail companies to leverage the power of data and market the right offer to the right customer at the right time. We can help you discover:
- Which customers account for the majority of your profits (and what makes the difference)
- How to reconnect with customers who have moved
- Why your biggest-spending customers leave for a competitor
- How to motivate less-loyal customers to spend more
- How to find prospects that mirror your best customers
Our data, analytics and reporting services give you the power to inspire lasting loyalty for your brand.
Good data is the foundation for a successful loyalty program. You may have already collected data on your customers; with our meticulous data integration and hygiene process, Altair has the expertise to unlock its potential. We can help you:
- Unify your data by transforming all your existing silos into a cohesive dataset.
- Reduce costs by improving deliverability and analytical capabilities with standardized data.
- Find lost customers with our one-of-a-kind address enhancement tool.
- Gain a 360° view of your customers when we integrate your information with our multi-sourced database and give you access to more than 1,000 consumer attributes.
Build lasting loyalty when you know more about the people you want to reach. With Altair’s analytics, you’ll reveal what motivates your customers. Whether you want to act swiftly or take time to formulate a plan, our proven analytical process can make your campaigns more effective and efficient.
Altair can give you powerful insight with:
- Predictive modeling for retention, attrition, risk and response
- Customer profiling
- Response analysis
- Segmentation and clustering
- Trade area or rooftop mapping
- Drive-time analysis
Intelligent, timely feedback on marketing performance is critical with loyalty programs. At Altair, we can analyze the success of your marketing campaign down to a granular level, drilling deep into results data to:
- Monitor campaign, pricing and promotional effectiveness over time
- Segment customers to optimize promotions
- Assess results of creative and copy
- Analyze campaign ROI
- Evaluate test cells within a campaign to measure success
- Identify strengths and weaknesses within product lines and channels
A wider perspective means more significant insight. Altair’s reporting solutions give you both.